PPC Marketers OfferedTips on Enhancing Click Through Rate-CTR
Posted by ppctravelconsultant on October 3, 2008
PPC marketers offered tips on enhancing click-throughs
Businesses engaging in pay-per-click campaigns can do a number of things to increase click-throughs and ultimately conversions.
This is according to Noah Belson of Yahoo!, who wrote on the firm’’s Search Marketing blog that marketers could see success by opting for specific keywords and phrases rather than more generic ones.
Generic terms such as ”dvd” are more likely to attract bids from a wider range of competitors, whereas the likelihood of the same happening for a more specific phrase such as ”transformers dvd” is lower, he said.
Marketers may also want to engage in extensive testing to ensure ads and URLs are of the highest quality and identify low-performing keywords so they can be moved to another group, Mr Belson advised.
“There really is no hard and fast rule as to how high a click-through rate should be. But if your ads are compelling and your click-through and conversion rates are well balanced, you”re off to a great start,” he commented.
Internet Advertising Bureau figures suggest that more than half of online marketing spending in the first half of 2007 was accounted for by paid search, redorbit.com reports
